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Effective Ways Software Developers Can Do to Bring Satisfaction to Their Current Clients

In comparison to other types of businesses, if you talk about owners of software firms, it can be a challenge to be providing expert advice to them because you have to learn about some concepts in the field. With the several topics, the most crucial will be software licensing along with its technicalities that affect such a particular area of development and sales. However, aside from due diligence and legalities, there are still other aspects that software companies must pay close attention to increase their sales.

Increasing your earnings usually means making more money and/or charging more for the product that you have where its value to each of your users become more increased in the current market. Even so, it is important to remember that a lot of software marketers and developers only concentrate on acquiring new clients and have disregarded the need to improve their service to their loyal clients. Some developers take advantage of referral systems where they give their users incentives when their software is shared. Nevertheless, the most effective strategy to promote brand awareness is to make sure that your clients are all very satisfied. With those things being mentioned, below are some things that you can consider to ensure that your current clients remain loyal, will review your software positively, and will recommend it.

1) Have a safe source code by making use of a software escrow

Software developers are having a hard time deciding if they should be providing each of their clients with their own source code or not. The major problem that developers get to encounter when their source code is given to their clients is the probability of it being posted online. It is during this uneventful scenario where you will be challenged by other software developers because once they see your source code, they quickly locate and modify it. These things could just take place in the shortest time possible. Eventually, you will reach the point of having to face several competitors in the business who are just really copycats of your software and what's worse is they give it for email subscriptions or for free.

Well, that maybe the worst thing that can happen to your software, but it is actually very possible to happen and has even tried happening to a number of people. In the same line of thought, licensees are becoming concerned as well because they want to still be continually using their application or program even if developers will no longer be giving them updates. Thankfully, online software escrow services are existing that will make sure that all of these qualms are kept to a minimum. Just make sure to acquire of such services that are of high quality and are very reliable.

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